GoRiseMe Limited (eLoan App) is a Non-Bank Lead Mobile Financial Service Provider in Bangladesh operating under the license and approval of the Central Bank (Bangladesh Bank – RFFO) as a subsidiary of Common Group. eLoan provides safe, convenient, easy, hassle free, paperless, cashless, automated, and transparent ways to get digital loans services via bKash / Nagad / iPay mobile phones to both the unbanked and the banked people of Bangladesh. At present, eLoan App is one of the leading Mobile Financial Services Provider in the world. eLoan started as a joint venture between NRB Bank Limited, Bangladesh and GoRiseMe, Inc, USA in 2022. In March 2022, European Business Assembly (EBA), a member of the Oxford, UK became an equity partner and in April 2022, Bill & Melinda Gates Foundation became the investor of the company. In May 2022, Xoom (PayPal), an affiliate of globally reputed PayPal, Inc., became an investor in eLoan – GoRiseMe. The ultimate objective of eLoan – GoRiseMe is to ensure access to a broader range of financial services for the people of Bangladesh. It has a special focus to serve the low income masses of the country to achieve broader financial inclusion by providing services that are convenient, affordable and reliable for their financial freedom.

More than 80% of the population of Bangladesh lives in rural areas where access to formal financial services is difficult. Yet these are the people who are in most need of such services, either for receiving funds and loans from loved ones in distant locations, or to access financial tools to improve their economic condition. Less than 15% of Bangladeshis are connected to the formal banking system whereas over 68% have mobile phones. These phones are not merely devices for talking, but can be used for more useful and sophisticated processing tasks. eLoan – GoRiseMe was conceived primarily to utilize these mobile devices and the omnipresent telecom networks to extend financial services in a secure manner to the under-served remote population of Bangladesh. eLoan – GoRiseMe can be accessed via all the mobile networks operating in Bangladesh. Currently, eLoan – GoRiseMe is running a network of more than 200,000 users throughout urban and rural areas of Bangladesh with over 70 million verified accounts (bKash/Nagad/iPay).

In 2022, GoRiseMe Limited was ranked as the 30th company in the annual list of European Business Assembly – Oxford, UK. European Quality Award – 2022, London ‘Change the World in 2022’ among the top 100 companies to make changes based on social issues. GoRiseMe has been recognized as the Best Brand of Bangladesh for the second consecutive time (2018 and 2021) in a consumer survey conducted by the Bangladesh Brand Forum. eLoan App has also been selected as the No. 1 Mobile Financial Services Brand for the fourth time in a row in the MFS – Digital Loan category.